17 DECEMBER 2018
Proximus has the ambition to become a digital service provider offering a superior customer experience. In today's rapidly changing world, agility, customer focus and a digital mindset are key concepts for a successful marketing and communication strategy. As the expectations and needs of its customers are constantly evolving, Proximus continues to innovate in all interactions with its customers.
As the first telecom operator in Belgium, Proximus started exploratory talks in June with various creative and innovative communication and media agencies to reflect on the role they can play in the development and joint construction of a new partner mix. The aim is to build, together with various partners, an ecosystem that can provide the combination of strategic, creative and naturally digital solutions in a renewed operating model.
Thorough selection procedure resulting in an innovative and future-proof media approach
After an extensive agency pitch process, the Proximus team has decided to start working with the SILK ecosystem for all communication towards residential and professional customers. The new ecosystem is composed of:
The decision to work with one ecosystem of partners positions Proximus as a frontrunner in terms of media and communication approach, able to unlock substantial creative power with regards to the strong evolution of consumer digital needs. Throughout the pitching process, SILK distinguished itself with its ability to boost creativity and bring ideas to the table that are naturally digital, embedding media and creation as from the start.
The ecosystem will start in the second quarter of 2019. Until then Proximus will continue to work with current partners.
A LOCAL MEDIA AGENCY
Part of GroupM, the world’s largest media investment management group that serves as the parent company for all of WPP’s media agencies