Carbon Calculator

Maxus proudly presents... The Carbon Calculator

CSR x media planning

11 MARCH 2021

With 'Leading Change' as a mantra Maxus proudly presents you their newest project, the Carbon Calculator.

A project harmonising two things that are very dear to us: CSR & media planning.

I hear you say: the carbon what??


Our Chief Client Officer, Britt Luyten, made a little movie to explain what we precisely want to do within this project, and which steps will be taken to put it in practice .


But in short, it is about our ambition to do media planning in a CO2-neutral way.


Every little gesture helps, and that's why we think that this project will be a small step in reducing our impact on the climate.

 

Luminus, our loyal partner and a major player on the Belgian energy-market, was eager & enthusiast to join forces with us (understandable, as their slogan is "Samen maken we het verschil", i.e. together we make a difference).


Their Marketing Communication and Brand Manager, Bart Swings, indicates how our tool fits nicely into their projects for a CO2-neutral future of Luminus.

MAXUS BELGIUM

A LOCAL MEDIA AGENCY


Part of GroupM, the world’s largest media investment management group that serves as the parent company for all of WPP’s media agencies

GET IN TOUCH


Rue Jules Cockxstraat 8, 1160 Brussels, Belgium


Email: britt.luyten@maxusglobal.com


Phone: (32) 2 678 24 34

PART OF


WPP

Groupm


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