I hear you say: the carbon what??
Our Chief Client Officer, Britt Luyten, made a little movie to explain what we precisely want to do within this project, and which steps will be taken to put it in practice .
But in short, it is about our ambition to do media planning in a CO2-neutral way.
Every little gesture helps, and that's why we think that this project will be a small step in reducing our impact on the climate.
Luminus, our loyal partner and a major player on the Belgian energy-market, was eager & enthusiast to join forces with us (understandable, as their slogan is "Samen maken we het verschil", i.e. together we make a difference).
Their Marketing Communication and Brand Manager, Bart Swings, indicates how our tool fits nicely into their projects for a CO2-neutral future of Luminus.
A LOCAL MEDIA AGENCY
Part of GroupM, the world’s largest media investment management group that serves as the parent company for all of WPP’s media agencies