03 DECEMBER 2018
In October, Xaxis HQ launched the ‘innovation of the month’ challenge where all markets across the world can present their innovating cases. These cases can be about best performing campaigns or improvements in the way of working.
Xaxis BE won 2nd place, with honourable mention, due to innovative dashboards improving the follow-up of client’s campaigns and multiple strong client centric cases. This latter was about the work done between Luminus, Maxus and Xaxis on their always-on- and video campaigns, with the help of CoPilot, Xaxis' proprietary Artificial Intelligence.
Simon Duquenois, Campaign Manager & Technical Expert at Xaxis BE, quotes:
“This is fantastic news and shows the importance of these innnovations! It was made possible by a great partnership between Luminus, Xaxis and Maxus. Congrats to all!”
A LOCAL MEDIA AGENCY
Part of GroupM, the world’s largest media investment management group that serves as the parent company for all of WPP’s media agencies
© Copyright. All Rights Reserved.